Measuring Learner Emotional Reactions

Campbell Soup has invested the last 2 years studying what customers want by conducting focus groups at the neurological level. Think of it as part packaging design, part consumer survey, and part "Lie to Me." After years of traditional research techniques, they came to the same conclusion as many retailers, "Buyers are liars" meaning that the answers customers gave in surveys didn't correlate to more sales.

This new scientific approach measures customer biometrics for emotional responses hoping to discover key triggers that actually translate into more soup being sold.

This innovative plan of attack got me thinking. What if you could do the same type of examination with learners in the classroom? Could you shape training and content to make it more sticky and to make learning more effective?


  • Do you think this "Neuromarketing" will lead to an increase in sales?
  • Could you use the same methodology in understanding how learners take in information?
  • If so, how would you structure such a study? What would you hope to learn?

Leave your thoughts in the comments section below.