"The question is why."
"The question is why," Joe repeated.
"Why is he doing it?"
"Dressing up like a monkey or an ice cube or a can of fucking corn."
"To fight the crime, isn't it?"
"Well, yes, to fight crime. To fight evil. But that's all any of these guys are doing. That's as far as they ever go. They just... you know, it's the right thing to do, so they do it. How interesting is that?"
"Only Batman, you... see, yeah, that's good. That's what makes Batman good, and not dull at all, even thought he's just a guy who dresses up like a bat and beats people up."
"What is the reason for Batman? The why?"
"His parents were killed see? In cold blood. Right in front of his eyes, when he was a kid. By a robber."
"That's interesting," Sammy said. "See?"
"And he was driven mad."
"And that's why he puts on the bat's clothes."
"Actually, they don't go so far as to say that," Sammy said. "But I guess it's there between the lines."
"So, we need to figure out what is the why."
" 'What is the why,' " Sammy agreed.
They were focused on the wrong starting point. The WHY is much more important than the WHAT or the HOW. Good advice for all creators. What examples do have where you focused on the WHAT or the HOW when you would have been more productive to start with the question WHY? Share your experience in the comments below.