I’m a podcast junkie, and LISTEN TO THIS is a recap of my favorite tidbits, soundbites and short bursts of brilliance that I can’t help but share with everyone who will listen. After digesting hours and hours of podcasts, here’s the best 9 minutes from what I heard this week.
THE JOHNNY CARSON OF PODCASTING
Thanks to Myke Hurley and Terry Lucy for inviting Dan Benjamin to switch sides and be interviewed instead of interviewing. Dan Benjamin is the Johnny Carson of podcasting. He’s thoughtful, authentic, funny, intelligent and a genuine giver. I am impressed by the quality of everything Dan does. His explanation of the Talk Show demonstrated a level of class that serves as a new personal standard for me to try to achieve. My favorite section of this Bro Show interview comes at 15:03 where Hurley asks about the current state of podcasting. Check it out.
TREAT A CUSTOMER AS THEY SHOULD BE
“If customers don’t want to go where you want them to go, my goodness, you’re going to have a problem winning in the future.”
~ Michael Schrage
Michael Schrage is looking to update the question “What business are we in,” originally posed in Ted Levitt’s Marking Myopia, by asking, “What are we asking our customers to become?” The question provides a slightly different angle of attack in approaching your business strategy. If you want a quick intro to the idea, skip to 4:28 where he illustrates the premise with Disney princesses.
Martha Manning tells a powerful story of serving as a therapist for Annie who suffered from a terminal case of breast cancer. I highly recommend that you listen to the entire story (it’s only 16 minutes long) and that you have a tissue on hand when you do. Manning frames the journey with a powerful perspective that challenges what it really means to be an expert. At a minimum, catch Annie breaking the bad news of her diagnosis to Martha at 3:21.
Podcast Test Drives:
- WNYC’s Radiolab — well crafted and edited. Dan Benjamin recommended during his interview.
- On the Media — another exceptional WNYC show. This one recommended by Merlin Mann in his Back to Work Bulk Bag newsletter.
- Roderick on the Line — Clowns, pirates, and gangsters. Downright funny.
Get-It-Done Guy’s Quick and Dirty Tips to Work Less and Do More — one too many corny puns (like running the local prison’s literary book club — Prose and Cons).
OTHER PODCAST POSTS YOU MIGHT ENJOY:
What about you? What podcasts did you enjoy this week and what do you recommend? Leave your favorites in the comments below.