Clearing out my inbox tonight, I discovered a few brilliant email marketing campaigns. The first was from Houlihan's anouncing their Scratch and Sniff menu.

The link takes you to this clever Instagram video.

Introducing our newest innovation: Scratch and sniff menus. Watch now for a quick demo! #houlihans

houlihans's video on Instagram

The second email was from Bonobos.

Which takes you to this highly produced parody video.

Finally, wearable technology that fits your life. Learn more at http://bonobos.com/techstyle. Video by http://binderynyc.com

Well played email marketers. Well played.