Customer Experience, Design, Learning Todd Chandler Customer Experience, Design, Learning Todd Chandler

DESIGN is Better than another SIGN

I am fascinated by service providers who try to shape behaviors with customer-facing job aids (like this one at the Westin Copley Place or this funny one in a restaurant bathroom). Service providers experience what they perceive as a stupid question or a customer not doing what "they are supposed to do," so the first solution they jump to is to create a sign to dictate behavior. Bravo to AMC Theaters which took a more customer-centric approach. Instead of a condescending sign, they added design redundancy on their butter dispenser with three different buttons making it easier and quicker for customers to figure it out.

Three buttons on the Butter Dispenser at AMC Theaters

Next time you're munching on some buttery popcorn, remember to consider design as the first solution as opposed to adding more instructions and directions. Michael Loop states it well in his recent post Two Universes | Design Well-Informed Improvisation.

"Great design makes learning frictionless." ~ Michael Loop

What other customer-facing job aids or design solutions have you seen?

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Learning Todd Chandler Learning Todd Chandler

Easter Egg Job Aid

Well, every year, and I mean EVERY year, we lose a few eggs. Maybe I get too aggressive with making the hunt challenging, or maybe my kids just are the eagle eyes I think they are, but every year we end up walking the yard together looking for 2-5 eggs that are never found.

I love simple little job aids that give me the freedom to stop worrying about things I'm supposed to remember. After having to replace the motor in my wet-ice, under-the-counter ice maker (turned off the water but not the ice maker), I took a big Sharpie marker and wrote directly on the concrete wall next to the water shut-off value, "ICE MAKER!" Now, I always remember. We have plenty of other job aids at my house - there's the last gallon of milk job aid and my Christmas lights job aid. So it's only natural, and a little surprising that it took this long, that I finally created the Easter egg job aid. Traditionally on Easter, I hide 100 eggs in our yard (25 for each child). We write their initials on each egg, and the children have to find their specific eggs. I make the older children's eggs more difficult to find.

Every year, we lose a few eggs. Maybe I get too aggressive with making the hunt challenging; or maybe our yard is too overgrown with flowers, shrubs and weeds; or maybe we really should get the kids eyes examined. Whatever the reason, whatever the cause, we have a consistent performance problem.

So this year, the kids suggested I take pictures of all the eggs as I hide them. That way we could go back and see which where the missing eggs are. I get their point, but that wasn't a practical solution. How would you categorize those 100 photos for easy search? Or know which ones were found or not? And really, one egg in the grass looks just like another egg in the grass.

So my solution...

STEP 1: Grab a quick screen shoot of our house from Google maps. Then copy it in a Noteshelf notebook four times (a separate page for each child).

Todd Chandler Easter egg job aidSTEP 2: Use the pen tool to mark the location of each egg.

Easter egg job aid with locations Todd Chandler

STEP 3: When it's time to look for the missing eggs, grab my iPad and walk the yard with each child. The joke of the morning was, "There's an app for that."

Easter Egg Job Aid Checked

I thought it was brilliant - truly one of my better ideas, but here's the thing: three days later, there are still two eggs missing. Maybe I should just make the eggs a little easier to find next year.

What's one of your crazy Easter egg stories? I'd love to hear about it in the comments below.

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