Todd Averett and I explore three assumptions to avoid (as suggested from Seth Godin):
1) People are rational
2) People are eager for change
3) That once someone knows things the way you know them, they will choose what you choose.
change
Changes Comes Slowly Except When It Comes Quickly
in Influence
Loved Nate Silver's Change Doesn't Usually Come this Fast. What were some of the causes for such rapid change in beliefs?
- Generational - we all got younger
- Personal connections - we all knew someone who was gay
- Persuavise - it just made sense
Or perhaps, we just finally realized it was time for change. Nate shares this great quote from Paul Graham's essay, What You Can't Say.
“It seems to be a constant throughout history: In every period, people believed things that were just ridiculous, and believed them so strongly that you would have gotten in terrible trouble for saying otherwise.
Is our time any different? To anyone who has read any amount of history, the answer is almost certainly no. It would be a remarkable coincidence if ours were the first era to get everything just right.”