Does age affect drive and ambition? How do you lead a team remotely? Is shot gun communication more effective because of speed and brevity? Two old guys (for the sake of this interview, anyone over 27), Todd Averett and me, interview chief marketing sumo Alex Berman on how he tests for "hustle," communicates with fellow millennials, and manages from undisclosed locations.
Todd Averett and I explore three assumptions to avoid (as suggested from Seth Godin):
1) People are rational
2) People are eager for change
3) That once someone knows things the way you know them, they will choose what you choose.