Influence

Put Me In Coach!

My daughters' soccer team needed to field ten players but only had six. Thankfully, we knew ahead of time about the short-handed situation and contacted a team playing the game before us. They jumped at the offer to sub in during a second game for more playing time, and we were able to gather jerseys from the team members who couldn't make it.

In addition to our six, we had seven from the volunteer team, and three from another team. Demand of kids wanting to play far out numbered supply of positions to play. During the transitions between quarters, kids would swarm around our coach, also a substitute for this game, and beg to be put in. He played the role of air traffic controller coordinating who would go where and when.

It's not uncommon to see kids on our team asking to sit a quarter out. My youngest daughter being one of those kids. She likes soccer, but gets nervous and winded during games and prefers the safety of the sidelines.

She was sitting out during the third quarter and said to me, "All these new kids love to play. They make me want to play more." I encouraged her to tell the coach she wanted back in for the fourth quarter. Pushing past her natural introversion, she assertively approached the coach and told him she wanted to go in as a defender. He put her in.

This was a new behavior to see in my daughter, and the change in her environment made it happen. Seed some enthusiasm in your team to get others excited.

Put me in Coach!

Refining My Instagram Content Game Plan

Instagram works wonderfully as a photo posting portal where I can upload one picture through the app, share it on multiple sites and email it to relatives not on any social networks. But like many options in life, just because you can, doesn't mean you should.

Instagram is one part photo journal, one part micro blog, one part community. When I first started using Instagram back in May 2011, I used it to capture experiences. It served as a digital photo journal. Over the last two years, I've taken pictures of my kids, and of course my dog, places we went and yes, I'm embarrassed to say, my food. Most of those I shared on Facebook as well.

Two recent observations:

1. Different audiences, value different content.

I only have a handful of close friends and family members on Instagram. Most of them are on Facebook. My connections on Instagram are mainly people that have liked my photos or I've liked theirs - that is, our common interest is cool looking photographs. They don't necessarily care about my kids cutting down a Christmas tree, but they might like the last bit of fall foliage from the stroll in the fields at the Christmas tree farm.

2. The same overlapping audience on different platforms also values different content.

Rarely will friends of mine on both Facebook and Instagram like the same photo in both places. In fact, I have a friend I used to follow on Facebook, Instagram and Tumblr. He consistently posts the same pictures on all three. I had to quit following him on two, because he posts a lot, and it's all the same stuff. There was no value add to follow him on all three.

So to keep a strong community on Instagram, I'm focusing less on the photo journal aspect of Instagram and more on the micro blog element. And if that's the case, then content is king, and it's time to raise the quality. That's why I'm reducing the amount of overlap in my Venn Diagram of photo sharing with the goal to increase my artistic creativity and improve the quality of content everywhere I share photos.

Venn Diagram of Photo Sharing

Venn Diagram of Photo Sharing

In refining my Instagram approach, I'm no longer using it as my one-stop for posting square pics online. I'll be more targeted. It's getting promoted to only my coolest, most striking photos. Personal sharing will go to Facebook and email, and records of great food will go to Evernote (I'm the only one that cares about those things). And photos I think others could use for slide images or other creative projects will go to Flickr. Of course there will still be a little overlap, but that will many be on Google+, after all, that place is a ghost town.

Making Data Tell a Story

Loved these quotes from the Economist’s review of Nathan Yau’s book Data Points: Visualisation That Means Something, but felt they were a little too long and specific.

IN THE late 1700s William Playfair, a Scottish engineer, created the bar chart, pie chart and line graph. The amounted to visual breakthroughs, innovations that allowed people to see patterns in data that they would otherwise have missed if they just stared at long tables of numbers.

Translating data into images allows people to spot patterns, anomalies, proportions and relationships. When done well, it lets the eye create the narrative; people teach themselves, rather than being told. Neurologically, humans use a different part of the brain when information is presented visually rather than through numbers. The right hemisphere handles imagery; the left is more analytical. Seeing data pictorially makes good use of both sides of the brain and lets one grasp meaning more quickly.

Can’t wait to read the book.