We Rock, They Suck

Psychological Bias The graphic above attempts to sum up the concepts of cognitive bias presented in How a Psychological Bias Makes Groups Feel Good About Themselves And Discredit Others

One of the strongest human motivations is to feel good about ourselves. Bolstering our own self-image helps us all feel slightly saner, more confident individuals.

We do this partly by thinking we’re a bit better looking, cleverer and more skilful than we really are. Although not absolutely everyone is an optimist, the vast majority of people do think they are above average in many areas.

Yes, it’s a cognitive bias, but it’s not so bad if it makes us feel better about ourselves.

The post goes on to explain how we play this out as a member of a social group.

One important psychological bias that helps us be more positive about our own group is called the ‘ultimate attribution error’. It’s a horrible bit of psychological jargon but here’s what it means in practical terms.

When someone from a different group to our own does something immoral, or reprehensible, or just fails in some way, we don’t bother finding excuses for them. We have a tendency to ascribe their failure to poor character or low ability.

For example, we say to ourselves: the guy from the opposition football team failed to score because he’s not that good at football. Psychologically what we’re doing here is ascribing the failure to something internal about him.

However, when someone from our own group does something bad, we work much harder to make excuses. And these excuses are of a particular type: we say it was bad luck or they didn’t really try or they were in a difficult situation. When it’s one of our own, we try our best to avoid saying it was a failure of character.

Check out the rest of the article.

Making Data Tell a Story

Loved these quotes from the Economist’s review of Nathan Yau’s book Data Points: Visualisation That Means Something, but felt they were a little too long and specific.

IN THE late 1700s William Playfair, a Scottish engineer, created the bar chart, pie chart and line graph. The amounted to visual breakthroughs, innovations that allowed people to see patterns in data that they would otherwise have missed if they just stared at long tables of numbers.

Translating data into images allows people to spot patterns, anomalies, proportions and relationships. When done well, it lets the eye create the narrative; people teach themselves, rather than being told. Neurologically, humans use a different part of the brain when information is presented visually rather than through numbers. The right hemisphere handles imagery; the left is more analytical. Seeing data pictorially makes good use of both sides of the brain and lets one grasp meaning more quickly.

Can’t wait to read the book.

LISTEN TO THIS | Fun in the Sun

I’m a podcast junkie, and LISTEN TO THIS is a quick recommendation of an recent episode that I can’t quick thinking and talking about. Good Job Brain Episode #68 Fun in the Sun

GOOD JOB BRAIN | Episode #68 Fun In the Sun

This episode stands out because of three amazing business stories:

  • The brilliant marketing of Jaws in 1975 which began the summer blockbuster movie strategy. Starts at 21:25. BONUS: origin of the meaning of the word blockbuster.
  • The birth of the Slurpee which is really just a white label of Icee. BONUS: how new flavors get introduced in a way that overcomes resistance to change. Starts at 27:30.
  • How the Slip ’N Slide was invented. Starts at 36:20.

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