Overcoming the Struggles of Brainstorming during Virtual Meetings

Brainstorming sessions in person require a lot of your participants. You want everyone to feel comfortable, be clear and concise, restraint from judging, and freely participate.

The dynamics of video conference add some challenges to this session. I don't have a lot of experience with virtual brainstorming yet, but here are a couple ideas I have for two common problems.

PROBLEM #1: People talking at the same time. Because of lag and lack of visual cues, there seems like two or more people try to talk at the same time more often on calls than IRL meetings. And then there's the polite dance of both saying, "No, you go first" at the same time.

PROBLEM #2: Lack of participation. Also a problem IRL, but it's easier to hide and be silent on a call.

Three practices that could help:

  1. Determine a sequence for when people will participate. In a virtual improv class I took, we did one exercise where we told a story with each person only sharing one sentence at a time. It was a warm up "Yes, And" exercise where you had to add to the story. The instructor called out an order to us, and had each student simply remember who came before them. This also sets a clear expectation that everyone will participate. Each person shares an idea and then moves on to the next person. If it comes to you, and you don't have an idea to share, you simply say "pass."
  2. Break into smaller groups. I saw this work perfectly on a Zoom call for a non-profit running organization. The facilitator split us into smaller "rooms." It was much easier to brainstorm with 4 of us in a small group than 20 of us in a larger group. There was also the expectation that we came back to the large group with ideas.
  3. Write on a virtual white board. The old IRL Post-it note idea collection works pretty well. Use a Google Doc, Slack or Mircosoft Teams Notes to have everyone write their ideas first. Then go through and share them.

I'm looking forward to testing and practicing these techniques and explore others to make virtual brainstorming sessions more productive.

Study How to Communicate

"I work with some really smart people, and many of them can't communicate worth a damn. If you figure out how to help others share their ideas effectively, you'll do alright." That was my grandfather's encouraging advice when I switched my degree program to English.

I hadn't given my change in direction that much thought. Honestly, I just liked my English classes, and mostly the professors, better than my Political Science classes. I knew I didn't want to teach, and many friends and family were concerned that an English degree without a teaching certificate wouldn't do me much good. Not my grandfather. He saw a need.

That wasn't a bright lightbulb moment where suddently my life had clarity and purpose. It was more like don't worry, things will work out, and you'll be fine. But that conversation has really stuck with me for over 30 years.

His advice played a role in me deciding to continue my education and get a Masters degree in Industrial Technology - a very different program than my liberal arts undergraduate. That program taught me new technical languages - statistics, process improvement, design, manufacturing.

His advice gave me confidence when I transitioned from working in housing and food service at Purdue University to training buying and merchandising teams at May Department stores. That experience taught me new business languages - assortment planning, sell throughs, margins, and pricing. The pattern repeated as I gained experiences in human resources and store operations.

My English degree has served me well, but most of the credit goes to my grandfather's advice. He planted that seed for me to be curious and observe how people share their ideas, to listen to what others are really saying, and to help them reframe and polish their ideas to get more traction. He was right, and there's still a need.