I’m a podcast junkie, and LISTEN TO THIS is a quick recommendation of an recent episode that I can’t quick thinking and talking about.
This episode stands out because of three amazing business stories:
- The brilliant marketing of Jaws in 1975 which began the summer blockbuster movie strategy. Starts at 21:25. BONUS: origin of the meaning of the word blockbuster.
- The birth of the Slurpee which is really just a white label of Icee. BONUS: how new flavors get introduced in a way that overcomes resistance to change. Starts at 27:30.
- How the Slip ’N Slide was invented. Starts at 36:20.